Privacy Policy
Last Updated: August 2026
At Lifemate Safaris, we respect your privacy and are committed to protecting the personal information you share with us.
This Privacy Policy explains how we collect, use, store, protect, and disclose personal information when you visit our website, contact us, request a quotation, make a booking, or use our travel services.
By using our website or services, you acknowledge the practices described in this Privacy Policy.
1. Who We Are
Lifemate Safaris is a Tanzania-based safari and travel company specializing in tailor-made safari experiences, wildlife adventures, accommodation, transportation, and related travel services.
For the purposes of applicable data protection laws, Lifemate Safaris is responsible for determining how and why your personal information is processed.
Contact details:
Lifemate Safaris
Arusha, Tanzania
Email: info@lifematesafaris.com
Phone: +255 798 275 440
P.O. Box: 870
2. Personal Information We Collect
We only collect information that is reasonably necessary to respond to your enquiries, arrange your travel, provide our services, operate our website, and meet our legal obligations.
Depending on how you interact with us, we may collect the following information:
2.1 Contact Information
This may include:
- Full name
- Email address
- Telephone or WhatsApp number
- Country of residence
- Postal or billing address, where required
2.2 Travel and Booking Information
When you request or book a safari, we may collect information such as:
- Preferred travel dates
- Number of travelers
- Safari preferences
- Accommodation preferences
- Dietary requirements
- Special requests
- Flight information
- Passport or identification details where required for travel arrangements
- Emergency contact information
2.3 Payment Information
Where payment is made through or arranged by Lifemate Safaris, we may process information necessary to confirm and administer your payment.
Where payment is handled directly by a third-party payment provider, your payment information may be processed according to that provider’s own privacy policy and terms.
We do not knowingly retain complete payment card details unless this is necessary and legally permitted.
2.4 Communications
We may retain communications between you and Lifemate Safaris, including:
- Emails
- Enquiry forms
- WhatsApp or other messaging communications
- Booking correspondence
- Customer service communications
- Feedback and reviews
2.5 Website Usage Information
When you visit our website, certain technical information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Approximate location
- Referral source
- Date and time of visits
- Website interaction information
We may use tools such as Google Analytics and similar technologies to understand how visitors use our website and improve our services.
You may be able to limit certain tracking technologies through your browser or device settings.
3. How We Use Your Information
We may use your personal information for the following purposes:
Providing Our Services
To:
- Respond to enquiries;
- Prepare safari quotations;
- Create and manage itineraries;
- Confirm bookings;
- Arrange accommodation and transportation;
- Coordinate activities and other travel services; and
- Provide customer support.
Communicating With You
We may use your contact information to:
- Respond to your questions;
- Confirm booking details;
- Provide important travel information;
- Notify you about changes to your itinerary;
- Request information necessary to operate your trip; and
- Provide customer service.
Improving Our Website and Services
We may analyze website usage and customer feedback to improve:
- Our website;
- User experience;
- Safari itineraries;
- Customer service; and
- Our overall travel services.
Legal and Regulatory Requirements
We may process and retain information where necessary to:
- Comply with applicable laws;
- Meet accounting and reporting obligations;
- Respond to lawful requests from authorities;
- Prevent fraud or misuse; and
- Protect our legal rights.
Marketing
Where permitted by applicable law and, where required, with your consent, we may use your contact information to send relevant travel information, news, offers, or promotional communications.
You can unsubscribe from marketing communications at any time.
4. Legal Basis for Processing Personal Information
Where applicable, we process personal information on one or more of the following legal bases:
Performance of a Contract
We may process your information when it is necessary to provide the services you have requested or to fulfill a booking agreement.
Legitimate Interests
We may process information where it is reasonably necessary for our legitimate business interests, such as improving our services, maintaining website security, preventing fraud, and managing our business.
Consent
Where required, we will ask for your consent before processing your information for specific purposes.
You may withdraw consent at any time, although withdrawing consent does not affect processing that was already carried out lawfully before withdrawal.
Legal Obligations
We may process information where necessary to comply with applicable legal, regulatory, tax, accounting, or other obligations.
5. Sharing Your Personal Information
We do not sell or rent your personal information to third parties.
However, we may share relevant information where necessary to provide the services you have requested.
These parties may include:
- Hotels and lodges;
- Safari camps;
- Airlines and flight operators;
- Transportation providers;
- Tour guides;
- Activity and excursion providers;
- Park and conservation authorities;
- Payment service providers;
- Technology and website service providers;
- Professional advisers; and
- Government authorities where legally required.
We only seek to share information that is reasonably necessary for the relevant purpose.
For example, if you book a safari, certain information may need to be shared with a lodge or transportation provider to complete your booking.
6. International Data Transfers
Some of our service providers or technology providers may be located outside Tanzania or the country in which you reside.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are used to protect your information and that the transfer complies with applicable data protection requirements.
7. Data Security
We take reasonable technical and organizational measures to protect personal information against:
- Unauthorized access;
- Unauthorized disclosure;
- Loss;
- Misuse;
- Alteration;
- Destruction; and
- Other unlawful processing.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
You should also take reasonable precautions when communicating sensitive information online.
8. How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
The retention period may depend on:
- The nature of the information;
- Whether you have an active booking;
- Our ongoing relationship with you;
- Legal and accounting requirements;
- Dispute resolution requirements;
- Fraud prevention; and
- Other legitimate business purposes.
When information is no longer required, we will take reasonable steps to securely delete or anonymize it.
9. Cookies and Tracking Technologies
Our website may use cookies and similar technologies to improve functionality, understand visitor behavior, and enhance your browsing experience.
Cookies may be used for purposes such as:
- Website functionality;
- Analytics;
- Performance monitoring;
- Remembering preferences; and
- Understanding how visitors interact with our website.
You can control or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of parts of our website.
10. Third-Party Websites
Our website may contain links to third-party websites, including accommodation providers, airlines, payment providers, tourism organizations, social media platforms, or other services.
Once you leave the Lifemate Safaris website, the privacy practices of the third-party website will apply.
Lifemate Safaris does not control and is not responsible for the privacy policies, security, or practices of third-party websites.
We recommend reviewing the privacy policy of any third-party website before providing personal information.
11. Your Privacy Rights
Depending on your location and applicable data protection laws, you may have rights concerning your personal information.
These may include the right to:
- Request access to personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of your personal information;
- Object to certain types of processing;
- Request restriction of processing;
- Request transfer of your information where applicable;
- Withdraw consent where processing is based on consent; and
- Lodge a complaint with the appropriate data protection authority.
Some of these rights may be subject to legal limitations or exceptions.
12. How to Exercise Your Rights
If you would like to access, correct, delete, or otherwise exercise your rights regarding your personal information, please contact us.
Email: info@lifematesafaris.com
Please provide enough information for us to identify you and understand your request.
We may need to verify your identity before processing certain requests.
13. Children’s Privacy
Our website and services are not specifically directed toward children.
We do not knowingly collect personal information from children without appropriate consent or authorization where such consent is required by law.
If you believe that a child has provided personal information to us without appropriate authorization, please contact us so that we can take appropriate action.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our services;
- Our business practices;
- Technology;
- Applicable laws or regulations; or
- Data protection requirements.
When we make significant changes, we may update the Last Updated date at the top of this page and, where appropriate, provide additional notice.
We encourage you to review this Privacy Policy periodically.
15. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or the way we handle your personal information, please contact us:
Lifemate Safaris
Arusha, Tanzania
Email: info@lifematesafaris.com
Phone: +255 798 275 440
P.O. Box: 870
We are committed to handling your personal information responsibly and respectfully while helping you plan and enjoy your Tanzania adventure.